Global Marketing strategy of fashion brand “Zara”
Topic: Global Marketing strategy of fashion brand “Zara” Who is "Zara" : Zara was founded by Amancio Ortega and Rosalía Mera in 1975 as a family business in downtown Galicia in the northern part of Spain. Its first store featured low-priced lookalike products of popular, higher-end clothing and fashion. Amancio Ortega named Zara as such because his preferred name Zorba was already taken. In the next 8 years, Zara’s approach towards fashion and its business model gradually generated traction with the Spanish consumer. This led to the opening of 9 new stores in the biggest cities of Spain. Zara have some sister brand under INDITEX, a continual company of Zara. In the next decade, Zara began aggressively expanding into global markets, which included, Portugal, New York (USA), Paris (France), Mexico, Greece, Belgium, Sweden, Malta, Cyprus, Norway and Israel. India, China To entre in India they make joint venture with Tata, and for china market they follow l...